Tailored · Frontend Lead
Kevin ShelleySenior Frontend Engineer & E-Commerce Lead
Product teams hiring a senior frontend / e-commerce UI lead.
Tailored versions
Summary
About
Senior frontend engineer focused on production e-commerce UIs and the build/CD systems that ship them. Comfortable in React, Next.js, and Shopify-flavored Liquid, with a track record of cutting deploy times and growing revenue through performance + UX work.
Work
Experience
Software Engineering Manager
GOLO, LLC·Remote
Apr 2021 — Present · 5 yrs 3 mos
Lead the team behind GOLO.com — a Shopify direct-to-consumer storefront of 900+ pages. Joined as Lead Software Engineer; promoted to Engineering Manager.
- Lead a team of 3 engineers and 1 QA on the GOLO.com e-commerce platform (900+ pages on Shopify).
- Engineered a custom continuous-delivery pipeline that cut deployment time from 1 hour to 15 minutes.
- Cut card time-to-live by 50% and drove 15% year-over-year revenue growth through platform and customer-portal improvements.
- typescript
- react
- shopify
- liquid
- leadership
- ecommerce
Software Engineer — Business Aviation Forge Dashboard
Honeywell·Phoenix, AZ
Apr 2020 — Mar 2021 · 1 yr
Built the engine-maintenance widget for Business Aviation's Forge dashboard, on a Redux + microservices stack secured by Kong API Gateway.
- Developed the engine-maintenance widget with Redux-managed state for the Business Aviation dashboard used by maintenance teams.
- Configured Kong API Gateway security across the microservices the widget consumed.
- react
- redux
- microservices
- api-gateway
- frontend
Selected work
Projects
GOLO.com Platform
900+ page Shopify storefront powering a direct-to-consumer brand.
Lead engineer on the production storefront for GOLO. Custom continuous-delivery pipeline, deep Salesforce and GA integration, and a sustained performance focus that has driven measurable revenue growth.
- Custom CD pipeline cut deployment time from 1 hour to 15 minutes.
- Performance and customer-portal improvements drove 15% year-over-year revenue growth.
- shopify
- liquid
- react
- salesforce
Smart MOOCs
Online-learning enhancements with a lecture-difficulty heat map.
Senior software engineer (May 2022–present) on a Next.js platform improving online learning. Built a heat-map visualization that surfaces which sections of a lecture students struggle with most.
- Next.js front-end with custom data visualization of per-lecture difficulty.
- Iterates on the underlying engagement model in lockstep with the visualization.
- nextjs
- react
- typescript
- dataviz
Stack
Skills
Languages
- TypeScript
- JavaScript
- Python
- SQL
- Liquid
Frontend
- React
- Next.js
- Redux
- RxJS
- SASS
Cloud & DevOps
- Azure
- Shopify
- Salesforce
- Heroku
- Kong API Gateway
- Bitbucket Pipelines
Credentials
Certifications
Shopify Liquid Storefronts for Theme Developers
Shopify
Oct 2025
Microsoft Certified: Azure Fundamentals
Microsoft
Jul 2023
React with React Router & Redux
Udemy
Jul 2023
TypeScript for Professionals
Udemy
Jul 2023
RxJS 7 and Observables
Udemy
Nov 2022
Salesforce Heroku
Udemy
Sep 2022